How to Guides on Mobile Growth: leveraging first-party data and the use of AI to Create Personalized User Journeys
User Journeys of the future will be increasingly personalized, leading to higher engagement, retention, and monetization. In this presentation, mobile expert Andy Carvell provides actionable advice and real-world examples of how some of the world’s top-performing apps are leveraging AI and first-party data to deliver next-generation personalization and lifecycle marketing.
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Andy Carvell is a Partner at PHITURE.

Full-Stack Marketer and Mobile Expert with 20 years of experience in the mobile industry and a deep interest in technology, strategy, and execution of ideas.
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Tap into more insights by joining us at the next edition of How to Web Conference 👉🏻 https://www.howtoweb.co/

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