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AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers



On today’s podcast episode, we discuss the second biggest digital ad player’s (Meta) vision for the future of ads, if it will lead to money saved or more commercials, and why the 30-second AI-made TV ad for Kalshi matters more than most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

To learn more about our research and get access to PRO+ go to EMARKETER.com

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For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ai-ads-2k-meta-kalshi-reimagined-ad-world-behind-numbers

© 2025 EMARKETER

TIMESTAMPS

00:00 AD READ
00:27 INTRO
02:42 FACT OF THE DAY
04:30 TOPIC OF THE DAY
05:13 Q1 – Thoughts on Mark Zuckerberg and Meta’s vision for the future of advertising?
09:01 Q2 – What does this mean for agencies?
10:56 Q3 – What do you think about the idea of creating ads for bots instead of people?
14:13 Q4 – How personalized is our advertising becoming?
16:39 Q5 – Is this story just a temporary trend, or could it represent the future of advertising?
20:08 Q6 – How important do you think transparency will be?
22:25 OUTRO

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