Midsize Banks and Credit Unions Level the Playing Field With AI and Advanced Analytics
The main challenge for many banks today is finding ways to remain competitive in a rapidly changing market. A market that includes increasing competition from both new and traditional competitors, a demand for hyperpersonalized services from clients, and difficulty in distinguishing products and services from the competition. Larger banks are busy building out their own data science teams and even buying entire companies that bring advanced analytics and AI to their internal operations and client offerings. For midsize banks without unlimited resources there is a solution: SAS® software. Using SAS, these banks can cost-effectively use analytics and AI to not just level the playing field, but also leapfrog big banks in areas like operational cost reduction, customer experience, and client acquisition and retention. Combining this technology with the subject-matter expertise of a trusted SAS partner can create virtual innovation labs for midsize banks so they can compete with their larger competitors.
PRESENTER:
Lawrence Hall, PKSI
SESSION ID: 1119
TOPIC: Analytics
INDUSTRY: Financial Services and Banking
AUDIENCE: Business Analyst, Data Scientist, Executive
SKILL LEVEL: Appropriate for all levels
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ABOUT SAS
SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep our customers coming back and feeling confident. With SAS®, you can discover insights from your data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions. And drive relevant change.
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